On February 28th, JANE submitted its views on the National Tax Agency’s draft regulatory standards on discount sale of liquor.

The original document is available in Japanese

【Summary of our views】

Care needs to be taken as excessive regulation against discount sale of alcohol can undermine retailer businesses or harm consumer benefits

Liquor discounts should be allowed as legitimate in cases where prices remain low due to supply and demand balance

Cases of bi-monthly discount sales should not be regarded as offering discounts on a continuous basis