Japan Association of New Economy (JANE) is a business association, dedicated to creating an environment where individuals and private companies can fully realize their potential in order to drive digital-centered economic and social reform. Its Representative Director is Hiroshi “Mickey” Mikitani (Chairman and CEO of Rakuten Group, Inc.). Guided by the fundamental principle of “Give more autonomy to private sector,” the Association issues numerous policy proposals and statements each year aimed at regulatory reform and market creation. Its membership spans a diverse range of companies—from startups to large corporations, and from IT firms to the construction and manufacturing industries— transcending barriers of size and sector. Furthermore, with founders accounting for more than half of its approximately 50 Directors and Executive Officers, the Association also serves as a “Business Association where entrepreneurs come together.” Since 2022, the year it celebrated its 10th anniversary, the organization has embraced “Japan Transformation (JX)” as a new guiding principle that encompasses the core of its activities—promoting “innovation, entrepreneurship, and globalization”—and is further revitalizing its efforts.